One of the most touching projects of Syrinx is without a doubt the PR launch of the campaign 'I passed away' for the Stichting ALS (ALS Foundation) in 2011. Faced with ALS in the immediate vicinity, Ingrid&n...
One of the most touching projects of Syrinx is without a doubt the PR launch of the campaign 'I passed away' for the Stichting ALS (ALS Foundation) in 2011. Faced with ALS in the immediate vicinity, Ingrid Wallisch offered her services immediately via her network. volunteered to take care of PR activities around this new, high-profile campaign.
The activities started with a meeting with the management and the marketing manager of the Stichting ALS and the team of volunteers that made it 'out of the question' to contribute from his / her expertise to the national reputation of this relatively small but incurable disease. What makes the campaign so gripping is that all patients were still alive when they worked at the campaign. Their death would determine the moment of launch.
Patients instead of actors have made this campaign knowing that after their death their portrait would determine the street scene. As bizarre as impressive, as horrible as beautiful and touching.
What a great start! Fantastic! Wherever you went last night: you could see ALS everywhere! Thank you again for your inexhaustible dedication and attention - Marguerite Soeteman-Reijnen, Chairman Aon Holdings and Chairman of the Stichting ALS
Starting in the summer of 2011, Syrinx has started to inform the national press - ranging from public magazines, opinion magazines, national press and RTV media - about the campaign. In the run-up to the launch, interviews and reports were arranged in media such as RED, Vrouw, Hart van Nederland and, for example, the Algemeen Dagblad. Then it becomes clear that the campaign will start in early September, Conny is deceased, one of the ALS patients in the campaign. Syrinx goes to great length to accompany the launch of the campaign as large as possible with space in the editorial columns of the newspapers, with interviews and reports on radio and TV and with clear reports online. On the day of the launch there was an extensive item in DWDD, a background story in Always What (NCRV) and on the RTL News at half past seven. Followed by a huge amount of articles, interviews and RTV items. A campaign with a PR value of € 1 million in less than 2 months.