Becoming a thought leader isn’t easy. You have to claim it, but earn it too. You have to be able to substantiate it with evidence from the organization and stakeholders have to acknowledge it. An organization that knows how to do this is Cus...
Becoming a thought leader isn’t easy. You have to claim it, but earn it too. You have to be able to substantiate it with evidence from the organization and stakeholders have to acknowledge it. An organization that knows how to do this is Cushman & Wakefield. With Jeroen Lokerse as thought leader and Syrinx as strategic advisor. How? By being innovative, bold and relevant.
For Cushman & Wakefield, Ingrid Wallisch is strategic advisor and external manager for all PR and communication activities of the Dutch organization. The focus here is on building and continuously strengthening the reputation of the organization through effective PR strategies. Syrinx handles the messaging, the PR and the marketing strategy of Cushman & Wakefield in the Netherlands around national and international publications. It is an important basis to give substance to Thought Leadership: to communicate vision and to share knowledge with clients and strategic partners to enable further growth and innovation. With the starting point of being transparent about what the organization can and does know by sharing best practices and vision with customers in particular and the market in general.
By attracting Ingrid Wallisch and her agency, we are able to actively and effectively communicate our message, our own story. With this we position ourselves at the level that fits one of the largest property consultants in the world.
Jeroen Lokerse, CEO of Cushman & Wakefield: "We were very emphatically looking for a strong and experienced partner to give our organization the profile that fits our vision, market position and ambitions. We have experienced strong growth in recent years. invested in the further development of our people and in the expansion of our team with the best people in the business, which is a good basis to continue investing in our reputation."