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Syrinx PR
Property & City marketing

Marketingplan

In cooperation with Zuijdplas Partners & Huisvesting, Syrinx is responsible for the marketing of the Gaasperwaard business park in Vianen. Gaasperwaard on the map was the concrete assignment from the municipality. In particular, Syrinx has the...

Unlimited Entrepreneurship at Business park Gaasperwaard

In cooperation with Zuijdplas Partners & Huisvesting, Syrinx is responsible for the marketing of the Gaasperwaard business park in Vianen. Gaasperwaard on the map was the concrete assignment from the municipality. In particular, Syrinx has the task to ensure familiarity with the site and its positioning in a way that leads to concrete leads for the selling broker Zuijdplas.

After a thorough SWOT and Arena analysis and discussions with various stakeholders, a well-thought-out marketing plan has been formulated for branding, creation and activation of the site. Under the 'Unlimited Entrepreneurship' pay-off, Gaasperwaard is now successfully put on the map with its own recognizable visual identity through a varied range of resources including an online campaign from its own area website, an online and offline brochure and outdoor advertising.

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